![]() ![]() They predicted that the odds were 50 percent. Before the listeners guessed the name of the song, Newton asked the tappers to predict the odds that the listeners would guess correctly. Listeners guessed only 2.5 percent of the songs: 3 out of 120.īut here’s what made the result worthy of a dissertation in psychology. Over the course of Newton’s experiment, 120 songs were tapped out. ![]() The listener’s job in this game is quite difficult. ![]() (By the way, this experiment is fun to try at home if there’s a good “listener” candidate nearby.) The listener’s job was to guess the song, based on the rhythm being tapped. ![]() in psychology at Stanford by studying a simple game in which she assigned people to one of two roles: “tappers” or “listeners.” Tappers received a list of twenty-five well-known songs, such as “Happy Birthday to You” and “The StarSpangled Banner.” Each tapper was asked to pick a song and tap out the rhythm to a listener (by knocking on a table). So I thought I’d quote it directly from the authors here - they excerpt it themselves at the book’s website. Anyway… there is one bit from the book I find myself paraphrasing a lot with clients. If only the web were 3D and tactile… you’de see (or feel) what I mean. and has one of the coolest covers of any book ever. Have you read Made to Stick, Why Some Ideas Survive and Others Die by Chip and Dan Heath? It’s a few years old now… but if you do any sort of communicating (and who doesn’t!?!?!) and you haven’t, read it - read it! ![]()
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